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OWWN

When?

January 2022

What?

Branding Proposals

Who?

Lennart Kramp, CRU Brand Consultancy

Introduction

During my internship semester at CRU in Berlin, I had the opportunity to help with a rebranding for the fin-tech startup OWWN. With their company they want to support the financial education of young adults. In the process, I developed different design routes together with my colleagues.

Process

Rebranding

The rebranding process started with the renaming to OWWN. Various logo versions were then developed for this new brand name and a first look and feel of the brand was created.

Layouts

To optimally visualize the respective design routes, layouts of posters, web pages or other applications were developed.

3D renderings

In the process, analog contact points with the brand, such as credit cards, were also rebranded. I developed experimental concepts with the help of 3D renderings.

Animated Ad