After I got the briefing I started out by defining the look and feel of the fictional brand. Moodboards and collections of best practices helped to define the look more and more. In my case I decided to combine 3D and 2D animation in this short identity film.

In the production process I learned a lot of new things especially about 3D modelling, animation and rendering. I decided to develop a corporate identity and animate it throughout the film to showcase the different brand elements and the attention to detail in my design process.

Because of my well planned milestones I managed to have enough time in the end to tweak small details and finalize the brand film. The 3D Rendering took a lot of time but came out great.