Starting with the conception of the project, I asked myself the question, "How can I enhance the brand with motion design factors?" Through an animated signet, which can also be used as a figurative mark, I then developed a versatile brand element.

After the development of the signet, the brand design was expanded to include elements such as colors and typography. Special emphasis was placed on continuing to ensure the natural look and feel of an unpackaged store.

In order to visually explain the concept of my rebranding to the founder in a presentation, several application examples were designed. These included analog applications, such as ecologically produced jute bags, or digital applications, such as social media layouts.