Kajo Cares is a startup that provides elderly people with safety through their smartwatches equipped with fall detection. I had the opportunity to visualize their product for use in advertising media and contribute to building the brand. By creating compelling visuals, I helped showcase the smartwatch’s features and benefits, ensuring that it resonated with both the target audience and potential partners. The brand's identity was developed to reflect its core values of security, innovation, and care. This project allowed me to support a meaningful product that has a direct impact on improving the lives of seniors.