The rebranding process started with the renaming to OWWN. Various logo versions were then developed for this new brand name and a first look and feel of the brand was created.

To optimally visualize the respective design routes, layouts of posters, web pages or other applications were developed.

In the process, analog contact points with the brand, such as credit cards, were also rebranded. I developed experimental concepts with the help of 3D renderings.