Scalivo is a Berlin-based B2B company that helps growing businesses optimize funnels, processes, and strategy with their self-developed Minimum Viable Funnel. To complement this unique offering, they required a distinct rebranding that sets them apart from competitors. The rebranding process began with a strategy workshop to clarify the brand’s core message, vision, positioning, and values. The new design focuses on scaling, represented through the gradual multiplication of units and a color gradient from light to solid, complemented by an active blue. Additionally, I redesigned the website and developed templates for social media layouts to ensure a cohesive visual identity across platforms.