Silverell, a subcontractor for Shieldex, produces garments and protective clothing made with silver fabric that protects against electromagnetic waves and has a relaxing effect on the skin. The company needed a brand refresh, moving away from its cool, competition-like image to a more approachable and empathetic one. Strategic requirements were established, including defining target audiences and how Silverell employees envisioned the new brand identity. The updated visual identity highlights the silver fiber as the brand's unique selling point, with a contrasting font pairing and warm, natural colors to evoke approachability. These elements were applied across the website, banner ads, packaging, and labels, giving Silverell a modern, humanized presence to reach a broader audience.