Tecta
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Information
Category
Photography
Filmmaking
Year
2021 - today
Collaborators
Studio für Gestaltung
Tecta, the renowned German Bauhaus furniture company, is a key client of Studio für Gestaltung. In addition to my role as a designer at the studio, I provide comprehensive support to the company across a range of creative disciplines, including product and event photography, videography, and motion design. My work with Tecta involves capturing the essence of their designs through compelling visuals that reflect their Bauhaus heritage. Through photography and video, I help communicate the craftsmanship and innovation behind each product.
(Intro)
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A special project was a video-based presentation that I developed with the studio team for the Bauhaus in Dessau. The goal was to introduce Tecta as a company and provide a glimpse into the future of Bauhaus furniture. We worked closely to create a visual narrative that highlights Tecta’s legacy while exploring innovative possibilities for the future. The presentation was showcased as part of the "More than Real" exhibition by Jun Yang. This collaboration allowed us to bring together history and modernity, creating an impactful and forward-thinking presentation.
(02)
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Over the past few years, I had the opportunity to shoot several films for Tecta. These included a film documenting their collaboration with bicycle manufacturer OPEN and an event film for Furnitour, which also celebrated this partnership. The films were designed to showcase the synergy between Tecta's design philosophy and OPEN’s innovative approach to bicycles.
(03)